A trailer has been released for Ali G: Who Iz I?, the second feature-length film centered on the character created and performed by Sacha Baron Cohen. The character, a west Staines rudeboy originally defined by early 2000s fashion and mannerisms, returns with updated dreadlocks to address modern-day concerns. According to the trailer, Ali G reflects on developments in recent years, including the pandemic, military conflicts, and celebrity culture.
The promotional material previews several prank sequences that will be included in the film. One involves retired U.S. Army General Stewart Rodeheaver, while another appears to feature a figure identified as a Canadian music producer at a festival setting. The storyline also incorporates Ali G’s personal life, specifically the pregnancy of his longtime partner Julie.
The character first emerged on British television in 1998 on The 11 O’Clock Show before starring in three seasons of Da Ali G Show during the early 2000s. The program featured interviews with unsuspecting politicians, academics, and public figures, with Ali G posing absurdist questions. The show also introduced two other characters that became notable for Baron Cohen: a Kazakh journalist and an Austrian fashion enthusiast. A scripted feature film, Ali G Indahouse, was released in 2002 and achieved substantial box office performance in the United Kingdom.
Baron Cohen announced a retirement of the character in 2007, citing difficulties in locating willing interview subjects given the character’s increased recognition. Despite this, the character reappeared in recent years as part of an expanding filmography from Da Ali G Show. The new film is set to arrive in cinemas on 23 October.
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