Prime Video has announced a September 25 premiere date for “Don’t Be Shy,” a coming-of-age romantic comedy produced by Eternal Sunshine Productions, the company founded by actors Alia Bhatt and Shaheen Bhatt. The film will be available exclusively on the streaming platform in Hindi with English subtitles across India and more than 240 countries and territories worldwide.
Directed by Sreeti Mukerji, the film centers on themes of friendship, young love, heartbreak, and self-discovery during the formative years of adulthood. The production introduces four newcomer actors—Aarushi Bajaj, Ansh Duggal, Bianca Arora, and Piyush Khati—in leading roles. The supporting cast includes established performers Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik. Grishma Shah and Vikesh Bhutani serve as co-producers alongside the Bhatt sisters.
Nikhil Madhok, director and head of originals for Prime Video and Amazon MGM Studios India, highlighted the film’s focus on emerging talent and its narrative themes. In a statement, Alia and Shaheen Bhatt emphasized their investment in the project and praised the chemistry and authenticity demonstrated by the cast members.
Eternal Sunshine Productions, established in 2021, previously produced “Darlings,” which debuted on Amazon Prime Video in August 2022. The company’s upcoming projects include the Prime Video series “Poacher,” directed by Emmy winner Richie Mehta, and “Jigra,” an action-adventure film from director Vasan Bala in collaboration with Dharma Productions.
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