Apple announced staffing reductions affecting divisions responsible for its Vision Pro spatial computing device and Siri voice assistant, according to reports. The layoffs eliminated more than 200 positions and included a near-complete closure of the Vision Pro gaming division alongside workforce reductions in the team developing immersive content for the headset.
The company issued a statement characterizing the changes as necessary to “evolve our business to deliver the best experiences for our users,” while indicating that new roles would be created elsewhere. Apple did not provide additional detail on the restructuring.
The Vision Pro, priced at $3,499, launched in early 2024 as the company’s flagship entry into spatial computing. However, the device has not achieved anticipated commercial success in the market. Reports indicate Apple is pursuing successor models, including a lighter and more compact headset, though the company reportedly suspended collaboration with Samsung Display on display technology for an entry-level XR device.
Meanwhile, Apple appears to be shifting focus toward smart glasses technology. Recent reporting suggests the company intends to introduce its own smart glasses offering, with an anticipated announcement planned for WWDC in 2027 and a market launch targeted for later that year, following strong market reception for Meta’s smart glasses products.
On the Siri front, Apple introduced a redesigned, artificial intelligence-powered version of its voice assistant at this year’s WWDC. The updated Siri is scheduled to become available to the public in beta later this year.
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