Cheval Collection, a UK-based luxury hospitality operator, is pursuing an aggressive expansion strategy aimed at doubling the size of its worldwide portfolio over the next several years. The company has identified the Middle East as a particularly promising region for growth, according to Daniel Johansson, the firm’s director of development and acquisitions.
The company currently manages 16 properties across the United Kingdom and the Middle East. Cheval’s entry into the Middle Eastern market began with the launch of Cheval Maison – The Palm Dubai and was followed by Cheval Maison – Expo City Dubai. Both properties operate as serviced apartments, offering furnished units that combine hotel amenities such as housekeeping and front desk services with the independent living arrangements of self-contained kitchens and living spaces. This model is designed primarily to attract guests seeking medium- to long-term accommodations.
In April, Cheval expanded its operational footprint further by entering the branded residences sector with the launch of Cheval Residences Dubai Islands, which is slated for completion in 2029. This venture represents a departure from Cheval’s traditional serviced apartment approach. Under this model, individual buyers purchase units with the option to enroll in a rental program, creating a hybrid ownership and hospitality arrangement.
The expansion strategy comes as Cheval positions itself to capitalize on Dubai’s hospitality market, betting on domestic demand to support its growth trajectory. Industry analysts at S&P have projected that market recovery in the region may extend into the following year.
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