Synchrony Financial, a major credit card issuer serving major retailers including Amazon, Walmart and Lowe’s, unveiled a collaboration with OpenAI on Monday. The partnership will leverage OpenAI’s artificial intelligence models to enhance Synchrony’s consumer-facing portals and platforms.
Kaylin Voss, vice president of Americas and Industries at OpenAI, stated that artificial intelligence presents opportunities to transform various aspects of commerce, from product discovery to payment processing and rewards programs. She noted that Synchrony intends to integrate OpenAI’s technology into both customer experiences and internal enterprise operations.
Synchrony indicated the partnership is at an early stage and reflects its strategy to remain competitive as AI agents increasingly assist consumers in researching and purchasing products. The company aims to create more streamlined online shopping experiences for its customers through the collaboration.
As part of the arrangement, Synchrony is launching a ChatGPT plugin enabling consumers to access marketplace deals, promotional financing options and partner offers. Additionally, the company is deploying OpenAI’s latest models within its organization to accelerate product development and internal operations.
The announcement arrives as OpenAI prepares for a potential initial public offering, creating incentives for the company to broaden ChatGPT’s functionality and establish its platform as a tool for online commerce transactions.
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