DraftKings has unveiled a major advertising initiative headlined by actor and musician Nick Jonas and comedian Kevin Hart. The commercial depicts the two celebrities embarking on an extensive road trip across various regions of the country, showcasing the company’s expanded offerings to consumers.
Jonas described the production process as challenging, particularly the filming conditions inside the vehicle. He noted that air conditioning and open windows had to be disabled to meet camera requirements, making the shoot uncomfortable during what he characterized as exceptionally hot weather in the New York and New Jersey area. Despite these difficulties, Jonas indicated that the production was completed successfully.
The campaign is expected to run throughout the football and basketball seasons in multiple formats. DraftKings will distribute the commercials nationally and also pursue localized promotional efforts in select markets. The company plans additional creative featuring athletes Chad Ochocinco and Carmelo Anthony as part of the broader initiative. According to available advertising data, DraftKings spent approximately $69.5 million on NFL game advertisements in 2025 and roughly $12.8 million on NBA game commercials during that same period.
Stephane Sherman, chief marketing officer for DraftKings, indicated that the campaign aims to inform consumers about the company’s expanded service availability across the United States. She noted that the rise of prediction markets has enabled DraftKings to offer services in more jurisdictions beyond states that permit traditional sports wagering. Sports wagering remains prohibited in eleven states, including California, Texas, Georgia, and Minnesota.
Chaucer Barnes, chief marketing officer of Translation, the agency that developed the campaign, emphasized that the effort attempts to communicate significant changes to the DraftKings business model. The pairing of Hart’s high-energy comedic style with Jonas’s more restrained approach is intended to maintain audience engagement while delivering the company’s expanded service message.
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