Ford Motor unveiled plans for a new midsize electric pickup truck branded as the Fathom, with a starting price of $28,350. When destination and delivery charges of $1,595 are added, the total reaches approximately $29,945, aligning with the automaker’s previous commitment to offer an electric vehicle near the $30,000 price point.
The company will begin accepting preorders for the five-passenger vehicle in early 2027, with customer deliveries expected to commence later that year. Ford has not yet disclosed the truck’s design or exterior appearance.
The Fathom represents the inaugural vehicle constructed on Ford’s new Universal Electric Vehicle platform, referred to as the UEV. This platform is central to the automaker’s strategy for its Model e business unit, which has incurred substantial annual losses. The company has set a goal of reaching breakeven status by 2029 through the deployment of this new platform.
Ford has indicated that vehicles built on the UEV platform are designed to become profitable within one year of launch and to compete on price with global EV manufacturers, including Chinese competitors and Tesla. The company established a dedicated team to develop the platform using advanced technologies and operational efficiencies aimed at achieving price parity with conventional gasoline-powered vehicles.
The Fathom launch occurs amid broader market headwinds, including a significant deceleration in EV adoption rates and the expiration of federal consumer purchase incentives. Ford reported restructuring charges totaling $19.5 billion related to its electric vehicle operations in the prior year. The truck will be manufactured at Ford’s Louisville Assembly Plant in Kentucky using the company’s assembly tree manufacturing process.
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