General Motors announced plans to introduce a proprietary artificial intelligence assistant for in-vehicle use during the latter part of the year, designed to provide features specifically tailored to automotive needs. The company’s director of product management for voice and AI stated that the new system will combine conversational AI capabilities with GM-specific vehicle knowledge and OnStar intelligence services, allowing it to deliver functionality beyond what general-purpose AI assistants can accomplish.
The proprietary GM assistant will build upon the company’s existing Gemini AI system, which launched earlier in the year across millions of 2022 model-year vehicles and newer. While Gemini operates as a general-purpose conversational tool that allows natural speech interaction and can control basic vehicle functions like temperature and radio settings, the new native assistant will offer deeper integration with vehicle systems. GM is working with an unspecified large language model provider to develop the technology.
According to company representatives, the new assistant will enhance vehicle ownership by providing predictive maintenance alerts, accessing vehicle telemetry data, and offering more sophisticated vehicle management features. The system could eventually include specialized commands such as a “kids setting” mode that would automatically adjust music, seat positioning, climate control, and door locks to accommodate children. The company views this effort as part of a broader artificial intelligence roadmap aimed at leveraging proprietary data and deep vehicle expertise to create more personalized ownership experiences.
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