Google has confirmed it is now testing agentic hotel booking capabilities, representing a transition from previously announced plans to actual product testing. A company spokesperson verified the initiative to Skift, indicating that the test launched earlier this week and is currently available to a limited percentage of users in the United States.
Booking Holdings CEO Glenn Fogel discussed the partnership during a recent earnings call, noting that his company is among the first partners working with Google on agentic booking functionality. Fogel indicated that Booking Holdings has maintained a long-standing working relationship with Google and has been collaborating intensively on this particular initiative.
The testing aligns with announcements Google made last November regarding plans for an agentic booking tool designed to handle both flight and hotel reservations. At that time, the company outlined its vision for the technology through a blog post, though specific implementation details remain limited. Google indicated it would provide additional information about the testing program at a later date but declined to share specifics about the current scope or nature of the tests.
The move reflects the travel industry’s broader exploration of artificial intelligence applications in customer-facing booking processes. The extent to which Google intends to control various aspects of the transaction and maintain the customer relationship through these agentic tools remains unclear, with the company offering minimal detail about its long-term strategy for the feature.
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