Google has confirmed it is now conducting limited tests of agentic hotel booking capabilities, according to a company spokesperson who shared details with Skift. The technology firm launched the testing phase this week, with initial availability limited to a small percentage of users in the United States.
Booking Holdings Chief Executive Glenn Fogel discussed the development during a recent earnings call, noting that his company was among the first partners working with Google on the agentic booking feature. He emphasized the collaborative relationship between the companies, stating that they had been working closely on this particular initiative.
Google first outlined plans for this agentic booking tool in November, indicating it would eventually support both flights and hotel reservations. The company has not yet released comprehensive details about the testing parameters or a timeline for broader rollout. A representative indicated that additional information regarding the feature would be made available in the coming period.
The development represents a shift from the conceptual phase to real-world testing of AI-driven booking technology. The extent to which Google intends to control the transaction process and maintain direct customer relationships through this tool remains unclear, though the company’s partnership approach with Booking Holdings suggests a collaborative model for implementation.
Article Attribution | Read More at Article Source
Article summary produced by Claude AI