D’Addario has admitted to using Suno AI technology to regenerate music featured in a promotional video, ending approximately two weeks of public denials and alternative explanations for the track’s composition.
The company initially attributed the suspicious audio characteristics to various technical causes, including export quality issues, effects processing from tools like Autotune, and AI-assisted mastering software from LANDR and Logic Pro. When questioned about the source material, D’Addario shared Logic recording session clips purporting to show the original production work, but observers noted significant melodic and rhythmic inconsistencies between the session files and the final promotional track.
Following analysis by guitarist and YouTuber Rhett Shull, who obtained the original Logic files directly from the company, evidence mounted that generative AI had been used to regenerate the track at some stage of production. Rather than issuing a formal statement, D’Addario edited its original Instagram post from July 29th to acknowledge the use of Suno Studio and apologize for the inaccurate information provided initially.
The company stated it does not support AI-generated music and announced new internal procedures requiring employees and creative partners to disclose any use of generative AI tools. The updated post also addressed criticism regarding aggressive comment moderation that had resulted in the deletion of skeptical posts and the blocking of users who questioned the track’s authenticity.
The incident represents another controversy involving artificial intelligence within the guitar industry, following recent comments from Fender’s leadership drawing comparisons between musical collaborators and analog AI systems.
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