‘I started in my 20s and made £8,000’: Why women are often better investors than men

by | Aug 27, 2026 | Business

'I started in my 20s and made £8,000': Why women are often better investors than men

New data reveals that women who participate in investment markets generate marginally higher cumulative returns over extended periods than their male counterparts. Analysis by Fidelity International showed female personal investing customers achieved 50% cumulative returns over three years, compared with 47% for men. Despite this performance advantage, women remain significantly underrepresented in investing, with only 26% of UK women holding investments versus 41% of men.

Experts attribute the lower participation rate among women to cultural and historical factors. Gillian Fleming, co-founder of Mint Ventures, notes that men have traditionally made family investment decisions and held greater wealth, though these patterns are shifting. Additionally, wealth creation remains an underexplored topic in many women’s social circles. Industry professionals suggest that increased discussion among women about investment opportunities could help close participation gaps.

Research indicates potential explanations for women’s superior returns despite lower engagement rates. Barclays data shows women trade investments approximately half as frequently as men. Joanna Floyd, a business psychologist, suggests this restraint reflects greater patience and risk awareness rather than risk aversion. Women’s more measured approach to buying and selling positions may allow them to avoid reactive decisions that diminish returns.

When investing, women demonstrate distinct preferences compared to men. Women tend to select companies across diverse sectors including retail, health, and consumer goods, while men show stronger concentration in high-growth technology companies. Research from Hargreaves Lansdown indicates women place greater emphasis on understanding investment impact and ensuring alignment with personal values, whereas men prioritize potential financial returns.

Industry leaders acknowledge structural barriers affecting women’s investment participation. The persistent gender pay gap means women accumulate less investable capital than men. Experts recommend that financial institutions improve accessibility and communication to connect investment opportunities with personal goals and values, which could enhance women’s long-term financial security and contribute to broader economic benefits.

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