Jersey business owner says minimum wage comments are ‘madness’

by | Aug 19, 2026 | Business

Jersey business owner says minimum wage comments are 'madness'

Jersey’s minimum wage policy has become a flashpoint of political disagreement, with various stakeholders voicing contrasting perspectives on the issue.

Deputy Gerald Voisin, the economic development minister, drew swift rebuke from the chief minister earlier this week after suggesting the minimum wage was harming the economy. The chief minister stated that Voisin’s position did not align with government or assembly consensus. Frank De Jesus, owner of Coffee Republic, characterized the economic development minister’s public remarks as “madness” and urged the council of ministers to address worker compensation in a coordinated manner before making divisive statements. De Jesus noted that his business frequently pays above the current minimum wage of £13.59 per hour to attract quality staff, and he advocated for increasing the income tax threshold to reduce the tax burden on minimum wage earners.

Charities and advocacy organizations weighed in critically on the debate. Patrick Lynch, head of the poverty charity Caritas, called Voisin’s comments “very sinister” and expressed concern about growing poverty on the island. Lynch indicated that the dispute represented a significant challenge for the new administration and questioned whether the minister could remain effective if he continued to contradict his colleagues. He praised the chief minister’s response and noted that government leadership had confirmed its intention to align the minimum wage with living wage standards over time.

Business representatives offered more nuanced positions. Eliot Lincoln, interim president of the chamber of commerce, stated that while he opposed scrapping the minimum wage, he believed current escalation rates were unsustainable. Lincoln called for an independent, evidence-based review that might include sectoral flexibility, differentiated entry-level rates, and enhanced tax and benefits support for household incomes.

The debate was sparked by commentary from Douglas Kruger, a business author and member of Value Jersey, who argued the government was pressuring businesses to raise wages and called for eliminating the minimum wage entirely. Kruger defended his position by pointing to business closures and rising costs. Deputy Montfort Tadier of Reform Jersey characterized Value Jersey’s arguments as alarming and called for concrete solutions to economic challenges facing residents.

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