Kat and Déjà Clark, a mother-and-daughter digital creator duo from Australia, have entered into a representation agreement with Creative Artists Agency. The pair, who have accumulated more than 20 million combined social media followers and approximately four billion total views across their platforms, are positioning themselves to expand their reach within the United States market.
Déjà Clark, 16 years old, maintains significant social media presence with 2 million Instagram followers and 6.3 million followers on TikTok. She has established business ventures including a co-founded swimwear and apparel brand called Sunny Dé and has collaborated with major brands including Chanel Beauty and Uber Teen. Additionally, she developed a Back-to-School Capsule Collection in partnership with Aeropostale.
Kat Clark operates across multiple platforms with 8.4 million TikTok followers and has launched Kaladé, a skincare brand developed following her daughter’s childhood eczema experience. The brand allocates portions of its profits to women’s shelters supporting individuals affected by domestic abuse. Kat has also secured partnerships with consumer brands such as Samsung, L’Oreal Group, Shark Ninja and Bloom.
Both creators co-host the podcast Basically Besties alongside Déjà’s sister Latisha, addressing topics including family dynamics, relationships and pop culture. The CAA partnership is designed to facilitate expansion into entertainment, consumer products, brand collaborations and retail ventures as the Clark family establishes its U.S. base. The creators maintain additional representation through Amplify management, Slash Management and legal representation at Greenberg Glusker LLP.
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