Neutrogena released a statement responding to criticism regarding its treatment of former ambassador Hayden Panettiere, who was found dead on Sunday at a residence in Greenville, South Carolina. The statement came four days after her passing and addressed allegations that the company had terminated her contract after she publicly discussed her experience with postpartum depression.
In a podcast interview released in May, Panettiere recounted how she made unplanned remarks about postpartum depression during a 2015 appearance on a daytime talk show. She explained that she had not intended to discuss the topic but spoke candidly about her personal experience, describing the complexity of postpartum depression and emphasizing that affected individuals should not feel isolated. Following this public discussion, Panettiere indicated that Neutrogena sought to end her relationship with the brand, though her representative’s intervention initially prevented the immediate termination.
When her contract with Neutrogena expired after a decade-long partnership that began in 2005, the company did not renew it. Panettiere described feeling hurt by the lack of acknowledgment or goodwill message from the brand following their extended working relationship. In its recent statement, Neutrogena acknowledged that it “made her feel unsupported during this difficult time” and expressed that this treatment did not align with the company’s values.
The criticism of Neutrogena’s actions gained renewed attention following Panettiere’s death, with supporters circulating her podcast interview and some calling for boycotts of the brand. Neutrogena stated it delayed its response out of respect for Panettiere’s family. The company also announced plans to invest in community health initiatives focused on providing women with access to postpartum depression support and care, characterizing Panettiere’s openness about her challenges as having contributed to broader awareness around the issue.
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