Peacock announced price increases across its subscription offerings, marking another round of hikes for the streaming service. The Select plan with advertisements will rise to $8.99 monthly from $7.99, while the Premium tier with ads increases to $12.99 from $10.99. The most substantial increase affects the ad-free Premium Plus option, which will cost $19.99 per month, up from $16.99.
The price adjustments take effect on August 18th for new and returning subscribers. Current subscribers will experience the new pricing on their next billing cycle occurring on or after September 17th. Annual subscription plans are also subject to corresponding increases. This represents another pricing adjustment for Peacock, which previously implemented a $3 increase in July 2025.
According to Peacock’s official support materials, the company states that the price change enables the service to enhance user experience, maintain competitive positioning within the streaming market, and support its content production efforts. The platform has recently introduced several features to attract and retain subscribers, including vertical video formatting for NBA broadcasts, a curated feed for content from Bravo-affiliated programming, and mobile gaming options. The service is additionally exploring subscriber loyalty programs and preparing to integrate with YouTube Premium’s offerings.
Parent company NBCUniversal reported that Peacock achieved profitability for the first time, with the subscriber base reaching 48 million users. The company is preparing for a separation from Comcast in the coming year.
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