Reddit has launched an experimental feature that transforms text-based posts into audio and video content through artificial intelligence. The system uses AI voices to narrate post text and selected comments, with visual highlighting synchronized to the audio playback. Users can toggle between traditional text viewing and the new video format via controls labeled “Read” and “Play.”
An example of the feature involves a years-old discussion from r/boardgames about recommended road trip games. Rather than presenting the typical threaded text format, the post now includes a three-minute video with AI-generated narration of responses. The conversion process currently relies on manual selection by Reddit staff to determine which posts receive video treatment.
The initiative aligns with Reddit’s stated strategy of reimagining how users engage with content on its platform. Company leadership has indicated interest in developing background listening capabilities and acknowledges the growing trend of creators producing videos featuring AI narration of Reddit content. The feature is designed to appeal to users who may find audio or video formats more accessible than traditional forum-style text threads.
The rollout began on the web platform and is scheduled to expand to iOS and Android devices. Reddit characterized the launch as an early-stage experiment aimed at evaluating whether users find these alternative formats valuable and determining how best to integrate them while maintaining the platform’s character. The company plans to gradually expand video conversion to additional existing posts as the test progresses.
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