An unauthorized copy of ‘Spider-Man: Brand New Day’ surfaced on the social media platform X, garnering significant viewership before removal. The bootleg video, posted by an account identified as Fredrick Bryan at 6:05 a.m. PT, accumulated 5.9 million views along with over 143,000 likes and 10,000 shares before being taken down around 3:25 p.m. PT the same day. Additional unauthorized copies also appeared on the platform, though most were removed relatively quickly.
Studios typically respond to such incidents by issuing infringement takedown notices to accounts distributing unauthorized material. However, controlling the spread of leaked content for high-profile releases presents ongoing challenges due to the volume of reposting. Sony Pictures, the studio behind the Spider-Man film, declined to comment on the incident.
The leak follows a similar incident the previous week involving Christopher Nolan’s ‘The Odyssey,’ which also appeared in high quality on X. That unauthorized posting reached approximately 2.1 million views within two and a half hours before removal, and the associated account was subsequently suspended. Universal Pictures issued a statement at that time confirming it had discovered the unauthorized posting and activated takedown protocols, stating it takes copyright infringement seriously and plans to pursue appropriate legal remedies.
Despite the circulation of unauthorized content, ‘Spider-Man: Brand New Day’ achieved substantial commercial performance in its early theatrical window. The film generated $72 million during preview screenings, including Tuesday early access events, establishing a record for preview earnings and surpassing the previous benchmark of $60 million set by ‘Avengers: Endgame’ during its Thursday previews. The film stars Tom Holland in the title role, with Zendaya, Sadie Sink, Jon Bernthal, and Jacob Batalon in the supporting cast.
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