Spider-Man: Brand New Day is performing significantly above expectations at the domestic box office during its opening weekend. The film earned $168 million from North American theaters on Friday, including $72 million from Thursday previews. Both figures set records for their respective categories, surpassing previous benchmarks held by Avengers: Endgame.
Based on the strong Friday performance and an A CinemaScore from audiences, Sony Pictures is projecting a $325 million domestic opening weekend. Industry observers suggest the final tally could potentially exceed Avengers: Endgame’s $357.1 million domestic debut from 2019, which would establish a new record for North American launches. The film would displace Spider-Man: No Way Home from the second position on the all-time opening weekend list; that 2021 entry collected $260.1 million domestically.
The Spider-Man vehicle stars Tom Holland and Zendaya and marks a directorial effort by Destin Daniel Cretton. The ensemble cast also includes Sadie Sink, Jacob Batalon, Jon Bernthal, and Mark Ruffalo. Critical reception has been positive, with the film achieving a 90 percent rating on Rotten Tomatoes and a 98 percent audience score. The production carried a $225 million budget.
The strong debut substantially exceeds the studio’s initial $195 million domestic projection. Universal’s The Odyssey, which led the box office for the previous two weekends, moves to second place with an estimated $51 million for the current period and a cumulative domestic total of $395 million. Pixar’s Toy Story 5 and Illumination’s Minions & Monsters follow in third and fourth positions, while Disney’s live-action Moana rounds out the top five.
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