Sony and Marvel’s “Spider-Man: Brand New Day” established a new domestic box office milestone by generating $72 million in preview ticket sales ahead of its opening weekend. The figure exceeded the previous record of $60 million set by “Avengers: Endgame” in 2019, marking an unprecedented achievement for early screenings in Hollywood history.
The film, starring Tom Holland, benefited from Wednesday early access screenings and Thursday night previews. Industry analysts project the movie will earn approximately $270 million domestically during its opening weekend, though some forecasters anticipate an even larger total. Box office expert Paul Dergarabedian noted that the demand reflected “massive enthusiasm among moviegoers to head to the multiplex for the latest Marvel epic,” though he cautioned that front-loaded preview numbers do not necessarily guarantee proportional opening-weekend success.
The previous Spider-Man film, “No Way Home,” holds the second-highest domestic opening of all time with $260 million during its debut weekend in 2021. “Endgame” recorded $357 million across its first three days in theaters in 2019. “Brand New Day” is positioned to surpass “No Way Home” but fall short of “Endgame’s” record.
The film capitalizes on premium large-format screenings across ScreenX, 4DX, Dolby Cinema, and HDR by Barco platforms. ScreenX generated $1.8 million in Thursday domestic sales and is projected to reach $4 million by weekend’s end, while 4DX has tallied approximately $1.3 million with expectations to hit $4.5 million. Notably, the film does not receive Imax screenings, as those screens are reserved for Christopher Nolan’s “The Odyssey.”
The release arrives late in July, with most box office revenue expected during August, traditionally one of the softest months in the summer cinema calendar. The domestic box office collected $5.6 billion in ticket sales through Sunday of this year, trailing 2019 levels by 16 percent. However, the summer corridor is down only 9 percent compared to 2019, standing at $3.05 billion versus $3.36 billion seven years prior.
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