Sports Direct’s Ashley attacks Burnham over ‘populist’ High Street revival plans

by | Aug 31, 2026 | Business

Sports Direct's Ashley attacks Burnham over 'populist' High Street revival plans

Sports Direct founder Mike Ashley has written to Prime Minister Andy Burnham expressing strong disagreement with the government’s approach to retail policy and the cost of living crisis. In correspondence viewed by media outlets, Ashley characterized several government initiatives as “populist” and accused Burnham of pursuing “jumping on ‘everyday fixes’ or bandwagons” rather than addressing fundamental business challenges.

Ashley’s primary concerns center on the government’s business rates policy, which he described as “disastrous.” He specifically criticized a proposal to increase business rates on large warehouses operated by or owned by retailers in order to fund reductions for pubs, clubs, and live music venues, calling the approach “delusional.” The government has already announced a 20% business rates reduction for pubs and social clubs beginning in April, and is conducting a broader review of commercial property taxation. Ashley urged the Prime Minister to use an upcoming Budget in October to prioritize lowering employer costs and addressing business rates comprehensively.

Ashley raised additional concerns about rising employment costs and retail theft, which he stated costs his Frasers Group approximately £40 million annually. He also challenged the government’s focus on tackling misleading discount practices, arguing that price fixing in specific markets, such as official football merchandise, represents the more significant issue. The billionaire founder questioned how government policies would support the turnaround of Harvey Nichols, which his company acquired earlier this month.

Downing Street responded by reaffirming its commitment to building economic growth while making essentials more affordable. The government stated that removing VAT from household electricity and reducing business rates for certain firms represented “just the start” of its broader economic strategy.

Ashley founded Frasers Group from a single Sports Direct location in Maidenhead in 1982, building it into a retail empire employing 30,000 people across numerous brands including Flannels, House of Fraser, Game, and Evans Cycles. His business practices have generated controversy over the years regarding employment practices and worker treatment.

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