Sports Direct’s Ashley attacks Burnham over ‘populist’ High Street revival plans

by | Aug 27, 2026 | Business

Sports Direct's Ashley attacks Burnham over 'populist' High Street revival plans

Billionaire entrepreneur Mike Ashley has launched a public critique of policies implemented by Prime Minister Andy Burnham, claiming they represent short-term political gestures rather than substantive solutions to business challenges. In a letter addressed to the prime minister and reviewed by multiple news outlets, Ashley characterized recent announcements as “populist reactions” and “jumping on ‘everyday fixes’ or bandwagons.”

Ashley’s primary complaints centered on the government’s approach to business taxation and employment costs. He specifically targeted a proposal to increase business rates on large warehouses as a means to fund reductions for pubs, clubs, and music venues, describing the idea as “delusional.” The entrepreneur argued that such measures fail to address what he identifies as the core obstacles facing retail businesses: the tax structure itself and escalating expenses related to hiring workers.

The letter comes after Burnham announced initiatives aimed at revitalizing struggling high streets, including measures to restrict new vaping and betting shop openings, end subscription service traps, and combat misleading pricing practices. A government spokesperson responded that these policies represent the beginning of broader efforts to support British business and ensure affordability of essential services, with a comprehensive budget review scheduled for 27 October.

Ashley, who built the Frasers Group retail empire from a single store in 1982 to a major employer of 30,000 people, has long advocated for fundamental business rates reform. He contended that without substantial changes, high streets face further decline. The businessman also questioned the effectiveness of planned price-marking restrictions, asserting that price-fixing in specific markets represents a more pressing concern than recommended retail price manipulation.

The dispute reflects broader tensions between major retail figures and government policy on taxation and business support. Pubs and music venues are set to receive a 20% business rates reduction beginning in April, while a separate review into business rates calculation methodology has been initiated. Ashley’s letter warns that current proposals are insufficient and urged the government to prioritize employer cost reduction in its upcoming budget deliberations.

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