Diiv frontman Zachary Cole Smith has adopted a notably different public persona while promoting the band’s forthcoming album Zirp!, presenting himself in business-themed attire and employing a more upbeat demeanor than in previous interviews. The album, produced by Alex “AG” Cook, marks a significant shift in sonic direction for the group, incorporating more accessible production values into their traditionally minimalist shoegaze aesthetic.
Smith and the band have embraced a creative concept dubbed the “New Alternative,” which Smith frames as a counter-narrative to the assertion that alternatives to capitalism do not exist. The album’s lyrical content engages with anti-capitalist themes, including critiques of streaming platforms like Spotify and references to financial institutions. Smith has articulated his desire for publicly owned alternatives to existing music distribution ecosystems, arguing that current commercial models exploit music as a commodity.
In January 2025, Smith’s family experienced significant personal disruption when wildfires swept through their Altadena neighborhood, destroying their home. Smith, his wife, and their young child evacuated with minimal possessions as the fire consumed their residence. The family subsequently relocated to temporary housing and has since established themselves in La Cañada while navigating the lengthy rebuilding process. The community’s response included substantial crowdfunded aid, which Smith credits with reinforcing his sense of belonging and mutual support.
Smith’s journey has included documented struggles with substance addiction that previously impacted both his personal life and band dynamics. Following his recovery in 2017 with support from family members, he has worked to restructure Diiv as a more collaborative enterprise rather than operating as a sole creative authority. This shift toward collective decision-making informed the band’s choice to work with Cook, who brought a distinctly different production philosophy to their established aesthetic. The album is scheduled for release on 30 October via Fantasy Recordings.
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