Google announced plans to hold its Made by Google hardware launch event on August 12th in New York City, featuring comedian Trevor Noah as the primary host. The company revealed the hosting assignment through a promotional video that highlighted additional celebrity participants expected to appear throughout the presentation.
The event’s roster includes Call Her Daddy podcast host Alex Cooper, NBA player Stephen Curry who serves as a Google Performance Advisor, Indian cricketer Shubman Gill, and Japanese actress Ayami Nakajo. Several of these personalities have previous connections to Google’s marketing efforts, having appeared in Pixel advertisements or attended prior company events.
The presentation is scheduled to begin at 6PM ET, positioning it at the conclusion of the standard workday. This timing and the emphasis on entertainment-focused celebrity appearances suggest Google intends to pursue a mainstream audience appeal rather than focusing solely on technology enthusiasts. The approach mirrors the previous year’s event, which was hosted by Jimmy Fallon and drew comparisons to a television talk show taping.
The event is expected to showcase new hardware, with brief previews visible in promotional materials indicating upcoming phone and smartwatch models. Google has previously teased the Pixel 11 Pro and Pixel 11 Pro Fold devices. Industry observers have noted that consumers interested in purchasing the new devices should anticipate premium pricing compared to previous generations.
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