Twitch has introduced a new privacy control allowing content creators to prevent their streams, video archives, clips, chat messages, and channel imagery from being used to train Amazon’s generative artificial intelligence systems. The opt-out specifically applies to AI models designed to generate or synthesize text, audio, images, or video content.
The control, labeled “Training for Generative AI,” is located within Twitch’s Security and Privacy settings. According to Twitch’s official documentation, enabling this opt-out restriction does not affect other AI-supported platform features such as automated caption generation or community safety tools. These features continue to operate regardless of a user’s training opt-out status.
Twitch noted that the opt-out preferences for shared chat content depend on the stream owner’s settings rather than individual chat participants’ preferences. If a user comments in another creator’s chat, that stream owner’s opt-out decision determines whether the conversation can be used for AI training purposes.
The company emphasized that opting out of generative AI training does not prevent Twitch and Amazon from using channel content for other purposes outlined in Twitch’s privacy policy. Content may still be used for various AI-supported features designed to assist streamers with growth and monetization, improve content discovery through recommendations, and enhance moderation through automated safety systems.
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