US hotel operators say promised boon from hosting World Cup hasn’t materialized yet

by | Aug 24, 2026 | Travel

US hotel operators say promised boon from hosting World Cup hasn’t materialized yet

Hotel operators in the United States have reported that room bookings for the World Cup have fallen short of initial expectations across most of the 11 host cities, according to an April survey conducted by the American Hotel & Lodging Association. In several cities including Kansas City, Boston, Philadelphia, San Francisco and Seattle, a majority of hotel operators indicated that bookings were running below typical seasonal demand levels. Major cities such as New York, Los Angeles, Dallas and Houston showed flat demand compared with regular spring and summer patterns.

Hotel industry representatives attributed the softer-than-expected bookings to several factors, including travel apprehension among international fans, visa-related concerns and the significant costs associated with attending the tournament. High ticket prices and transportation expenses in certain cities were cited as particular deterrents. Similar challenges have emerged in Mexico, where the co-host nation’s hotels in Mexico City, site of the June 11 opening match, reported bookings at approximately 30% to 36% capacity.

Many hotel properties had raised rates substantially following the announcement of the tournament schedule, anticipating strong demand from soccer enthusiasts. However, experienced tournament attendees may be waiting for price reductions, as historical patterns suggest hotels sometimes lower rates closer to events after initially pricing aggressively. Travelers have also shifted toward alternative accommodations, with short-term rental platforms experiencing increased bookings in metropolitan areas surrounding Kansas City, Seattle, San Francisco, Dallas/Fort Worth and Miami/Ft. Lauderdale compared with the same period in the previous year.

Despite the hotel sector’s disappointment, some indicators suggest positive momentum may emerge. Airbnb projected that guest stays during the tournament could exceed the 2024 Paris Olympic and Paralympic Games in scope. Over 5 million tickets have already sold out of more than 6 million available. Officials in several cities, including Kansas City and Vancouver, expressed optimism that occupancy levels could improve as the tournament approaches. A major hotel company executive noted that occupancy at its host-city properties had increased compared with the prior year, though performance varied based on the prominence of scheduled matches.

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