Victoria’s Secret stock has experienced a significant rally, climbing nearly 300% over the past year under its new ticker symbol VSXY following a June 2026 change. The company’s performance reflects multiple contributing factors, including enhanced sales figures, a refreshed brand positioning, and newly implemented leadership strategies.
Wall Street observers have identified an unconventional driver of the retailer’s gains: the growing use of GLP-1 weight-loss medications such as Ozempic, Wegovy, and Zepbound. As consumers shed weight through these pharmaceuticals, they require replacement intimate apparel, potentially creating sustained demand for lingerie retailers. Chief Executive Hillary Super confirmed the company has been monitoring this trend, noting a roughly 3% downward shift in the average bra-band and underwear sizes customers purchase, which she attributed to weight loss among the customer base. Additional reporting indicated that GLP-1 users are returning to physical stores at higher rates due to fit uncertainty from body changes, and surveys showed over half of GLP-1 users are purchasing premium or higher-priced apparel during retail visits.
Beyond the medication-driven purchasing pattern, Victoria’s Secret has undertaken comprehensive operational improvements. The company reported $1.56 billion in sales during its fiscal first quarter, representing 15% year-over-year growth. Comparable store sales increased 13%, while operating income rose to $76 million from $20 million in the prior year period. Under Super’s leadership, announced in August 2024, the company has repositioned its brand image and adjusted marketing approaches that had previously alienated customers.
The retailer highlighted substantial shareholder value creation, noting 141% total shareholder return since Super’s appointment announcement, outperforming both the S&P 500 Consumer Discretionary Distribution Retail index and peer-group benchmarks. The strong performance has attracted investor attention; prominent hedge fund manager David Einhorn’s firm recently exited its entire position after approximately one year, realizing a reported 157% internal rate of return on the investment.
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