Higgsfield, an AI production company, announced its latest project following earlier industry discussion surrounding its fully AI-generated film “Hell Grind.” The new 110-minute production, titled “Cully Hill Boys,” features artificially generated characters modeled after public figures including streamer N3on, UFC competitor Israel Adesanya, actor and UFC fighter Quinton “Rampage” Jackson, and basketball influencer Matt Kiatipis. The film marks what the company claims is the first AI-generated production to use legally licensed celebrity likenesses.
Directed by Aitore Zholdaskali, who also helmed “Hell Grind,” the film adapts a screenplay by Tim Planagan sourced from the Black List submission service. Rather than targeting theatrical distribution, Higgsfield positions the project as a demonstration of its Cinema Studio platform, which the company hopes to position for adoption by major Hollywood studios exploring AI applications in filmmaking. The production represents an experimental model for compensating public figures whose likenesses and voices are incorporated into generative AI projects.
Planagan described the journey of bringing his screenplay to fruition, noting that traditional producers had requested modifications to his original vision—including relocating the story’s East London setting to the United States—which he felt compromised the script’s core intent. When approached by Higgsfield, Planagan found the company’s commitment to preserving his original screenplay compelling enough to pursue the partnership, despite industry concerns about AI training on creative works. His agreement with Higgsfield offered compensation aligned with Writers Guild of America rates and was limited to AI-based adaptations.
N3on, the digital persona of 21-year-old Mikyle Rafiq, expressed enthusiasm for participating in the project, citing the minimal time investment required—approximately two minutes of voice recording and photographic materials. Rafiq characterized the opportunity as compatible with his streaming schedule, noting that traditional film production would prove incompatible with his daily broadcast commitments. He indicated plans to promote the project through his streaming channels and expressed interest in future AI-generated collaborations pending audience reception.
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