X announced the discontinuation of its existing revenue-sharing program for content creators, which has undergone multiple changes since Elon Musk’s acquisition of the platform. The company will introduce a replacement system called Original Content Rewards, set to begin on September 8th.
To participate in the new program, creators must satisfy several baseline requirements. These include maintaining at least 500 verified followers and accumulating a minimum of 500,000 impressions from verified users on their Home Timeline over the preceding 90 days, along with additional unstated criteria.
Under the Original Content Rewards structure, creator earnings will be determined by their “qualified impressions,” defined as unique views from Premium subscribers on the Home Timeline where at least half of the post remains visible. X has outlined what the platform considers eligible content, including original reporting and analysis, user-generated videos and photographs, creator-designed graphics and illustrations such as memes, and commentary or reactions that “add something meaningful” to the platform.
X stated that the redesigned program aims to redirect incentives away from exploitative practices and sensationalist content strategies. The new framework theoretically eliminates revenue opportunities for creators who primarily repackage third-party content or simply reply to existing posts. Allegra Jacchia, Senior Product Manager for Creators at SpaceXAI, characterized the initiative as intended to “reward the creators who bring original ideas, expertise, creativity, and unique perspectives” rather than those who optimize for system loopholes.
Creators currently enrolled in the existing revenue-sharing program will continue receiving compensation through September 7th.
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