Xbox CEO calls Project Helix a ‘family of devices’

by | Aug 29, 2026 | Technology

Xbox CEO calls Project Helix a ‘family of devices’

Xbox CEO Asha Sharma clarified the nature of Project Helix, Microsoft’s initiative announced earlier this year as a codename for the company’s next-generation console offering. Rather than representing a singular device as the original terminology suggested, Sharma indicated that Project Helix would comprise a broader family of interconnected devices designed to serve varied consumer needs.

When questioned by BBC News about whether Helix would feature a discless design, Sharma did not provide a direct answer but noted that Microsoft has been developing the next-generation family of devices and would communicate further details at a later time. The clarification comes as Microsoft announced a separate program enabling users to convert physical game collections into digital formats, a development that may relate to the hardware strategy.

Microsoft’s approach appears coordinated with its technology partners. In 2025, the company formalized a strategic multi-year partnership with AMD focused on developing a portfolio of devices, including next-generation console hardware. This collaboration suggests AMD involvement in the Helix family development. Additionally, speculation has circulated regarding potential third-party participation in Helix device manufacturing, a possibility that Jason Ronald, Xbox’s VP of next generation, addressed obliquely by stating that Project Helix would be available as a first-party Xbox console.

The launch timeline for Project Helix remains uncertain. AMD indicated earlier in the year that infrastructure would support a Microsoft next-generation Xbox release in 2027, while Ronald noted that the project would not reach the alpha development phase until 2027. Project Helix devices are expected to support PC gaming compatibility, expanding the device family’s functionality across Microsoft’s gaming ecosystem.

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