Microsoft has finalized pricing details for its latest Xbox console price increases across European and United Kingdom markets following initial US announcements made in June. The increases represent substantial jumps for consumers in these regions, with the most dramatic rises affecting the lower-end models in the product line.
The 512GB Xbox Series S model is experiencing the steepest increase, rising from €349.99 or £299.99 to €499.99 or £429.99, representing an increase exceeding 43 percent. The 1TB Xbox Series X with a disc drive is climbing from €599.99 or £499.99 to €799.99 or £669.99, marking a rise of more than 30 percent. Additional model variations are also receiving substantial increases, with the 1TB Xbox Series S moving to €599.99 or £519.99 and the 1TB Xbox Series X Digital edition climbing to €749.99 or £619.99.
These adjustments represent the third round of price increases for Xbox hardware since May of 2025, according to the company’s pricing trajectory. Microsoft has attributed the increases to rising costs for memory and storage components driven by elevated demand from the artificial intelligence sector. The company is also discontinuing its 2TB model lineup as part of managing the storage supply constraints affecting the industry.
While other gaming console manufacturers have also implemented price increases during this period, Microsoft’s adjustments have been characterized as notably more substantial than competitors. The highest-specification Xbox model has reached $300 above its original launch price of $499.99 from 2020, reflecting the cumulative impact of multiple rounds of increases over recent months.
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