Apple held its annual fall product announcement event on its Cupertino, California campus, with expectations centered on the unveiling of a foldable iPhone model. The device represents a significant departure from traditional iPhone design, featuring a screen that opens and closes like a passport to approximately double its display size when unfolded. The phone is anticipated to measure roughly 5.5 inches when closed and 7.8 inches when fully opened.
The foldable iPhone launch carries particular significance as it marks the first major product debut under John Ternus, who recently assumed the role of CEO on 1 September, replacing longtime leader Tim Cook. Industry analysts view the release as a critical early test of Ternus’s leadership and strategic direction for the company. While competitors including Google have offered foldable smartphones since the late 2010s, this represents Apple’s entry into the category.
Pricing for the new model is expected to exceed $2,000, positioning it at a premium compared to some rival offerings. The device is rumored to carry either the iPhone Fold or iPhone Ultra designation, though official naming has not been confirmed. According to reports, the folding iPhone will feature Touch ID rather than Face ID due to the device’s thin profile being incompatible with the necessary camera components for facial recognition.
Beyond the foldable device, Apple was anticipated to announce updated versions of its standard iPhone 18 Pro and Pro Max models during the event. The company has also signaled plans to introduce new Apple Watch and AirPods iterations in the coming months, along with its first-ever touchscreen MacBook. Despite the prominence of the foldable iPhone announcement, foldable phones currently represent only a modest share of overall mobile device sales, while demand for traditional iPhone models remains strong based on recent company earnings performance.
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