Apple introduced the iPhone Duo, a foldable smartphone priced at $1,999, marking the company’s entry into the growing category of folding devices. The phone features a design that opens and closes like a passport, doubling its screen size when fully extended. When opened, it becomes the company’s largest phone display while remaining among its thinnest models. The device will become available on 23 October. The announcement came during an event held at Apple’s Cupertino, California campus.
John Ternus, who assumed the role of chief executive on 1 September, presented the iPhone Duo as a major innovation in mobile device design. Ternus stated that the foldable design allows for new user experiences that distinguish it from competitors’ offerings, which he characterized as phones joined together rather than genuinely integrated devices. Development of the folding display technology reportedly began in early 2021, though no public launch timeline existed at that time according to reporting from Bloomberg.
Alongside the iPhone Duo, Apple unveiled the iPhone 18 Pro and 18 Pro Max models, starting at $1,199 and $1,299 respectively. Both devices feature AI-driven capabilities branded as Siri AI, compatible with more than 300,000 third-party applications. A notable addition includes Apple Reference Image, a technology designed to verify that photographs originated from an iPhone camera rather than being artificially generated. Battery performance received significant upgrades, with the Pro Max model offering 45 hours of battery life and the Pro model providing 36 hours.
The company also announced updates to its accessory lines during the event and in subsequent weeks. AirPods fifth-generation headphones were introduced with enhanced noise cancellation and five hours of battery life, priced at $129. Apple Watch Series 12 and Ultra 4 models were unveiled with expanded health and wellness features, including a new capability called Health Age that analyzes multiple wellness metrics relative to chronological age. Audio Intelligence, another addition, records ambient conversations and generates transcripts and daily summaries stored on the device with end-to-end encryption.
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