Data from Ampere Analysis shows that the Asia-Pacific region has emerged as the world’s top source for scripted television orders from major streaming platforms during the January-June period. The six leading streamers examined—Prime Video, Apple TV+, Disney+, HBO Max, Netflix, and Paramount+—greenlit 70 first-run scripted series in APAC, representing 36 percent of their global commissioning activity. North America received 46 orders while Western Europe obtained 44, with all other regions combined accounting for 34 greenlights.
India established itself as the region’s strongest market with 25 series orders, followed by South Korea as the second-busiest territory. Taiwan and the Philippines demonstrated notable expansion in commissioning activity. Amazon Prime Video and Netflix led the regional investment push, with Netflix increasing its Taiwan scripted orders fourfold compared to the first half of 2025. Projects greenlit include titles such as How to Survive Med School and Million-follower Detective in Taiwan, and The Loyalty Game announced for the Philippines on Prime Video.
Streaming platforms are employing different strategies across APAC markets based on their maturity. In established markets including India, South Korea, and Japan, new productions aim to attract and retain existing subscribers while building appeal for regional and international audiences. In emerging streaming territories like Taiwan and the Philippines, first-run commissions serve primarily to support subscriber acquisition efforts.
Crime and thriller content dominated the genre breakdown of new orders, with dramas also experiencing substantial growth. Science fiction and fantasy commissions declined significantly during the period. According to Cyrine Amor, senior research manager at Ampere Analysis, the region’s importance stems from dual appeal: attractive subscriber growth opportunities and the rising global demand for Asian content that extends well beyond regional boundaries.
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