Blake Lively has engaged new public relations representation, signing with Kelly Bush Novak, founder and chief executive of ID-PR. The move follows Lively’s departure from Leslie Sloane, who served as her publicist for over two decades starting from the early stages of Lively’s acting career when Sloane worked at the defunct firm BWR. Sloane, founder and owner of Vision PR, had represented Lively throughout much of her professional trajectory.
Novak’s firm represents a significant roster of entertainment industry figures and creatives, including Christopher Nolan, Lady Gaga, Seth Rogen, Alejandro G. Iñárritu, Ben Stiller, Elliot Page, John Malkovich, Serena Williams, Lena Dunham, Diego Luna, and Pamela Adlon, among others. The representation change is characterized as providing Lively with a fresh start and refocused attention on her career moving forward.
The shift comes after Lively settled a high-profile legal dispute with Justin Baldoni earlier this year. Lively had filed a complaint in December 2024 alleging that Baldoni and his Wayfarer Studios engaged in an online smear campaign following her disclosure of sexual harassment allegations on the set of their film It Ends With Us. Baldoni and Wayfarer Studios subsequently filed a defamation suit naming Sloane as a defendant, while Baldoni also sued The New York Times over coverage of Lively’s complaint. Both suits were dismissed, and the settlement resulted in Baldoni covering Lively’s legal expenses.
Lively continues to maintain representation through WME and Entertainment 360, along with legal counsel including Lindsey Strasberg and David Weber. She has since appeared in Another Simple Favor, a sequel to her earlier film collaboration with director Paul Feig and co-star Anna Kendrick.
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