College can cost $100,000 a year. Here’s how families are covering the tab

by | Sep 6, 2026 | Financial

College can cost $100,000 a year. Here's how families are covering the tab

Tuition costs at colleges and universities have reached levels exceeding $100,000 annually, creating significant barriers to higher education access. A recent survey by the Lumina Foundation and Gallup found that only 12% of Americans believe four-year colleges are affordable, with cost identified as the primary obstacle for prospective students. According to the research, Americans remain interested in pursuing higher education but express concerns about financial feasibility.

Families are increasingly turning to multiple funding sources to bridge the affordability gap. Data from Sallie Mae’s recent report on college financing shows that nearly half of families borrowed money during the 2025-26 academic year, with 68% of those indicating that borrowing was anticipated as part of their financial strategy. Parent income and savings typically cover less than half of total college expenses, while scholarships and grants account for more than a quarter of costs, with student loans comprising the remainder.

Family savings dedicated to education have declined substantially. According to College Ave’s findings, parents who saved for college reported setting aside $37,897 in 2026, down from $51,310 the previous year. Consequently, only 16% of families with college savings felt adequately prepared to cover the complete cost of a degree through savings alone, a decline from 27% a year earlier. Families are increasingly relying on a broader array of funding mechanisms including federal and private student loans, credit cards, and student employment.

The escalation in college costs reflects structural changes in higher education financing. In recent decades, reductions in state funding have shifted the financial burden from governments to students and families. Tuition now accounts for approximately half of college revenue, compared to roughly a quarter historically, with state and local governments providing the remainder. This shift accelerated following the Great Recession, when state investment declined sharply, and intensified during the pandemic-induced recession affecting public institutions.

Tuition costs are rising at rates significantly outpacing inflation and wage growth. The average annual increase of approximately 5.5% substantially exceeds typical household expense growth. Additionally, new federal restrictions on student borrowing have been implemented, with two-thirds of surveyed families supporting limits on federal student loan amounts. Education experts suggest these factors may influence how students and families evaluate college affordability relative to academic benefits and career outcomes.

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