EU unveils ‘buy European’ public procurement rules to counter China

by | Sep 9, 2026 | Top Stories

EU unveils ‘buy European’ public procurement rules to counter China

The European Commission on Wednesday introduced a comprehensive revision of public procurement rules designed to promote purchases of European goods and services by government bodies and public institutions across the EU. The initiative reflects Brussels’ growing concern that public agencies often misunderstand existing regulations, believing they are required to accept the lowest bid regardless of origin, sometimes resulting in contracts awarded to non-European firms.

Under the proposed framework, public buyers will receive greater legal clarity regarding their ability to favor European suppliers. The new rules will require purchasers to assign minimum weightings to quality considerations rather than focusing exclusively on price competitiveness. General contracts must allocate at least 30% weighting to quality metrics, while labour-intensive projects must dedicate a minimum of 50% to quality factors. These criteria will encompass environmental sustainability, local supply chains, and employment standards.

EU officials estimate public procurement represents approximately 15% of the bloc’s gross domestic product, equivalent to roughly €2.6 trillion annually. Brussels views this spending mechanism as an underutilized tool for supporting domestic industries, contrasting with approaches adopted by the United States and China. The Commission has grown increasingly alarmed by Chinese firms’ expansion in European markets, particularly in transportation and infrastructure sectors, often supported by state subsidies that undercut European competitors.

The draft regulation will be consolidated from three existing laws into a single framework and must receive approval from the European Parliament and EU member states before implementation. An online tool will help public purchasers identify countries covered by EU trade agreements and international procurement accords. Non-EU nations with existing procurement agreements with the bloc, as well as World Trade Organization Government Procurement Agreement members, are not expected to face barriers. EU officials indicated the rules would not disadvantage UK firms due to existing reciprocal agreements between the two sides.

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