Meta’s independent oversight board issued rulings requiring the company to remove multiple deepfake videos from its platforms and implement stronger protections against AI-generated false imagery. The board determined that two separate cases involving synthetic media violated Meta’s content policies and should have been taken down earlier.
One case involved a fabricated video of a Scottish Labour councillor appearing to make inflammatory statements about refugees. The board found the video used artificial intelligence to manipulate facial movements and audio, creating a false depiction of the politician expressing hateful views. Meta had declined to remove the content or apply an AI label after the board directly raised concerns about the material. According to the board’s analysis, the video breached Meta’s policies on hateful conduct by falsely attributing predatory behavior to refugees as a group.
The second case concerned an AI-generated video of a young Muslim woman participating in a public health campaign. The synthetic content mocked the woman and accumulated tens of millions of views across Meta platforms before action was taken. The board determined this material violated the company’s bullying and harassment policies by depicting the woman engaging in activities she never performed.
The oversight board characterized Meta’s current safeguards as “consistently and fundamentally inadequate” to address the growing prevalence of deepfakes. Board leadership emphasized that women engaged in public discourse face disproportionate harassment through manipulated imagery, with both cases demonstrating a broader pattern of gendered misuse. The board recommended nine policy changes, including expanding when “high risk AI” labels are applied, adjusting algorithms to reduce visibility of flagged content, implementing warning screens before viewing manipulated material, and refining definitions of prohibited manipulated imagery to explicitly cover deepfakes of private individuals.
The oversight board, established by Meta in 2020, functions as a quasi-independent referee for platform content with binding decision-making authority. The company stated it would be reviewing the board’s recommendations.
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