Nissan Motor announced plans to expand its U.S. manufacturing operations as it introduces the 2027 Rogue crossover, including a new hybrid variant using the company’s proprietary “e-Power” technology. Christian Meunier, chairman of Nissan Americas, stated that the automaker is currently operating at maximum capacity at its facilities and intends to transition to three production shifts to accommodate increased output.
The Rogue is produced at a Tennessee assembly plant alongside other Nissan and Infiniti crossovers. The company also operates a separate manufacturing facility in Mississippi producing the Altima sedan and Frontier pickup. U.S. production of the hybrid version is expected to commence next year following the spring launch of the gasoline-powered 2027 Rogue, with initial hybrid supplies imported from Japan to accelerate market availability. Should Nissan successfully implement three shifts across its assembly plants, annual U.S. production could reach approximately 1 million units, compared to roughly 487,000 units in 2025.
The “e-Power” system represents a series hybrid design that uses the engine to generate electricity for electric motors rather than directly powering the wheels. The automaker officially revealed the 2027 Rogue hybrid with pricing ranging from $35,490 to $43,490. The vehicle offers combined fuel economy of 38 miles per gallon, positioning it against established competitors including the Toyota RAV4 and Honda CR-V, both of which have successful hybrid offerings.
Nissan’s expansion strategy aligns with its broader global turnaround plan and a target to source 80% of U.S. sales domestically by 2030. The company has no current plans for constructing new manufacturing facilities to achieve this goal. The Rogue hybrid initiative addresses Nissan’s previous losses on electric vehicles and represents a strategic shift toward hybrid technology amid shifting consumer preferences and regulatory support changes.
The production expansion is expected to create hundreds to thousands of new employment opportunities. U.S. sales for Nissan showed improvement in the first half of the year, increasing approximately 10% compared with a 3% industry-wide decline during the same period.
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