OneRail, a last-mile delivery logistics company, unveiled OmniStar, a new artificial intelligence platform developed in partnership with Nvidia. The platform enables retailers to evaluate delivery options across their networks and select the most efficient choice for individual orders, leveraging OneRail’s proprietary logistics data.
The platform addresses a key challenge in modern retail operations. As e-commerce continues to expand, companies face pressure to maintain agile supply chains while managing the expense of last-mile fulfillment. OneRail’s executives noted that decision-making in package routing and carrier selection has historically consumed significant time and resources. The new system substantially accelerates this process, completing routing decisions in approximately 2½ minutes compared to the 20 minutes previously required through manual methods.
OneRail has built its AI training dataset on an extensive network comprising over 12 million drivers and more than 1,000 logistics partners. This proprietary data allows the system to identify optimal delivery routes and methods based on real-world efficiency patterns. According to the company, OmniStar has already demonstrated tangible results with initial customers, including a tire distribution business that achieved estimated savings of $40 million over three years through more efficient resource utilization.
The platform is expected to process significant transaction volume, with the company projecting it will handle more than $6 billion in gross merchandise volume in the fourth quarter. OneRail positioned OmniStar as a tool that can level the competitive playing field, enabling smaller retailers to achieve scale and delivery efficiency comparable to larger competitors. The company recently established a partnership with FedEx earlier this year to integrate same-day delivery capabilities, which will expand OmniStar’s reach to additional business customers.
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