OneRail, a last-mile logistics company, introduced OmniStar, a new artificial intelligence platform developed in partnership with Nvidia designed to assist retailers in selecting optimal delivery options for individual orders. The platform leverages OneRail’s proprietary data network, which includes connections to over 12 million drivers and 1,000 logistics partners, to identify the most efficient delivery routes and carriers for each shipment.
The platform represents a significant acceleration in decision-making capabilities compared to traditional methods. What previously required approximately 20 minutes of routing analysis can now be completed in 2½ minutes through AI-driven processing. This speed improvement enables retailers to operate more expansive supply chains with greater precision and faster execution. OneRail executives emphasized that rapid decision-making directly impacts profit margins in the competitive last-mile delivery sector.
The company stated that OmniStar has already been deployed with select customers, including a major tire distributor that achieved approximately $40 million in savings over a three-year period through more efficient resource utilization. OneRail projected the platform would exceed $6 billion in gross merchandise volume in the final quarter. The partnership began when OneRail started collaborating with Nvidia approximately three years prior to develop ways to integrate AI into logistics operations.
OneRail characterized the platform as particularly beneficial for smaller retailers seeking to compete with major e-commerce players on delivery efficiency and speed. The company recently announced a separate partnership earlier this year with FedEx to expand same-day delivery capabilities across its customer base. Nvidia officials noted that the platform enables retailers to evaluate more scenarios, respond quickly to changing conditions, and improve delivery economics while maintaining service quality standards.
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