Smart-ring maker Oura set to put a ring on Wall Street

by | Sep 29, 2026 | Business

Smart-ring maker Oura set to put a ring on Wall Street

Oura Health, a manufacturer of sensor-equipped smart rings designed to monitor health metrics, is preparing for its public market debut this week. The company aims to raise approximately $2.2 billion through the offering, which would value the firm at around $15 billion. The IPO represents a significant milestone for the wearable health technology sector and stands as one of the largest public offerings of the year.

The smart rings track more than 50 health indicators, including heart rate, body temperature, stress levels, and sleep patterns. Users purchase the devices for between $350 and $500, with an additional $6 monthly subscription fee providing access to detailed data and personalized health recommendations. The company has attracted celebrity users including Lady Gaga and Coco Gauff, and reports that approximately one-third of new customers are purchasing a wearable device for the first time.

Oura’s growth trajectory has outpaced competitors in the smart-ring category. The company sold 3.6 million rings between mid-2025 and mid-2026. Its paying subscriber base doubled twice—from 2025 to 2026—reaching 5 million members. Revenue increased 74 percent from 2024 to 2025, and the company reported net profit of almost $61 million between October 2025 and June 2026.

The company has compiled substantial health data since its 2013 founding, amassing nearly 42 billion hours of physiological information from its user base. Oura plans to leverage artificial intelligence and machine learning to enhance predictive capabilities and personalized health insights. However, the company faces a class-action lawsuit questioning the accuracy of its sleep-tracking functionality, which Oura has disputed. The company is expected to begin trading on the Nasdaq under the ticker OURA on Wednesday.

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