Spanish Minister Óscar López announced the government’s commitment to sustaining support for the nation’s audiovisual sector through the Spain Crece Fund at a conference held during the San Sebastian Festival. López emphasized that successful public policies should continue indefinitely, characterizing the audiovisual industry as experiencing a golden era marked by unprecedented performance metrics.
Spain has emerged as the European Union’s largest production market, with audiovisual production expanding by 31% in 2025. Employment in the sector has approximately doubled since 2020, growing from 30,900 workers to over 64,000 by 2025. Spanish content dominates streaming platforms, with four series seasons and three films appearing in Netflix’s rankings of most-watched non-English titles globally. Additionally, nine of Europe’s eleven most-watched series originate from Spanish production.
The government’s Spain Audiovisual Hub Plan, supported by €1.6 billion in investment, has positioned the country as a competitive creative hub. The Ministry’s SETT venture capital fund is mobilizing €450 million in investments across production companies. Industry participants including Good Films and Ánima Kitchen credited the government’s infrastructure and financial backing with enabling expanded operations and talent recruitment.
Panelists at the conference discussed Europe’s audiovisual landscape, emphasizing the importance of cultural diversity while maintaining global competitiveness. Traditional broadcasters and streaming platforms are adapting to audience fragmentation through integrated ecosystem models spanning multiple distribution channels. Regulatory alignment with evolving media technologies and continued investment in content production were identified as priorities for sustaining international growth.
Data presented at the conference indicated €20 billion in direct production expenditure between 2020 and 2025, generating approximately €18 billion in gross value added. The sector supports employment across production, related industries, and supply chains including construction, hospitality, and transport. A comprehensive report on the sector’s economic impact was scheduled for presentation on Sept.22.
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