Stephen Curry disclosed that his new signature shoe developed in collaboration with Li-Ning will release early next year. The partnership marks a significant shift for the NBA superstar, who recently concluded a 13-year relationship with Under Armour. Curry characterized the prior partnership as successful but acknowledged that endings are natural, expressing no regrets about the transition.
In selecting Li-Ning as his new partner, Curry emphasized that he prioritized factors including product quality, longevity potential, legacy building, and global market reach. He finalized a 10-year agreement with the Chinese footwear company valued at $400 million. Prior to his own signature line launching, Curry indicated he would wear shoes designed by fellow Li-Ning athletes Jimmy Butler and Dwyane Wade, both of whom influenced his decision to join the brand.
During remarks at a golf industry event, Curry reaffirmed his commitment to the Golden State Warriors organization as he enters his 18th professional season. He stated he intends to remain with the franchise through his contract expiration in 2027 and beyond, expressing a preference to conclude his career there. Curry also disclosed unsuccessful recruitment efforts targeting LeBron James after James became a free agent, though James ultimately signed with the Philadelphia 76ers.
Curry additionally discussed his Underrated Golf Tour, a junior golf initiative he founded to expand access for young and underrepresented players. He indicated ongoing discussions with Golf Channel regarding television coverage of the tournament for the first time next year.
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