Telecommunications company Telekom Srbija is pursuing an expanded international strategy to establish Serbia as a production hub not only within the Balkan region but on the global stage. The company’s chief multimedia and content officer, Aleksandra Martinović, outlined the organization’s plans in an interview, emphasizing partnerships with international distributors and a shift toward content with broader market appeal.
Telekom Srbija has generated significant output over the past decade, producing more than 300 titles including more than 180 seasons of scripted drama. This growth reflects a broader production boom in Serbia, which has emerged as the dominant production center in the Balkans following the dissolution of Yugoslavia. Competition from other companies including United Media and public broadcaster Radio Television of Serbia has contributed to the sector’s expansion.
The company’s approach involves strategic investment across the production chain. Recent initiatives include the acquisition of Belgrade-based Firefly Studios earlier this year, which provides infrastructure and production facilities. Telekom Srbija operates the MOVE streaming platform, positioned as a regional alternative to major international services. Notable productions include the spy thriller “Civil Servant,” which has secured distribution deals with Disney+ Hotstar in India, Globoplay in Brazil, and other platforms. Upcoming projects feature international partnerships, including the English-language thriller “Sanctuary” starring Nina Kiri and directed by Filip Kovačević.
Serbia offers production incentives including a 25% cash rebate on local expenditures and experienced technical crews. Recent productions filmed in the country include “Martin Scorsese Presents: The Saints,” a Fox Nation docudrama series executive produced by Martin Scorsese. Martinović characterized the company’s objective as creating “a one-stop shop” for international producers while simultaneously strengthening the broader Serbian creative industry through international exposure and distribution opportunities.
Article Attribution | Read More at Article Source
Article summary produced by Claude AI