President Donald Trump’s political organization, MAGA, Inc., announced a $10 million advertising campaign in the Texas Senate race, representing the group’s initial substantial investment in a general election contest. The spending focuses on the matchup between Republican nominee Ken Paxton, the state’s attorney general, and Democratic candidate James Talarico, a 37-year-old state representative.
The advertising effort centers on tax policy as a central issue. According to MAGA, Inc., the ads characterize Talarico as favoring broad tax increases while portraying Paxton as supporting tax relief for first-time homebuyers and families with children. A spokesman for the group stated the campaign aims to inform voters about what it describes as Talarico’s “radical policies.” Talarico’s campaign disputed the characterization, with a spokesperson asserting that the Democratic candidate has consistently supported tax cuts for working Texans and voted for significant property tax reductions in Texas.
The Texas race has drawn increased political attention despite the state’s traditional Republican leanings. Analysts note that Talarico’s candidacy has made the seat potentially competitive for Democrats. Public polling has shown disapproval of Trump regarding economic conditions and foreign policy, which observers say has created challenges for Republican candidates seeking midterm support. Historically, voters tend to oppose the party controlling the White House during midterm elections.
Trump emphasized that the $10 million represents personal funds under his discretionary control, separate from resources managed by the Republican National Committee. He stated he retains the option to reserve additional funds for the 2028 election cycle. MAGA, Inc. currently maintains approximately $400 million in available campaign resources. Trump also acknowledged concerns about Paxton’s public profile, though he defended the attorney general’s qualifications for office.
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