Universal Music Group announced a new artificial intelligence-powered music platform developed in partnership with ElevenLabs, a company focused on AI voice and music generation technology. The platform will enable users to create remixes, mashups, and alternative renditions using tracks from UMG’s licensed music collection.
The collaboration operates under a multiyear licensing agreement, and participating artists retain the ability to opt in or decline involvement with the platform. This represents one of several AI initiatives undertaken by the major record label, which is also developing a separate AI music platform with Udio and has previously established licensing arrangements with Spotify, Nvidia, and Klay.
ElevenLabs CEO Mati Staniszewski stated that the partnership combines Universal’s global artist community and rights management capabilities with ElevenLabs’ AI technology to create new fan engagement opportunities while ensuring fair compensation for creators. The announcement indicates plans for additional products and fan experiences to develop over the coming months and years, though specific details were not disclosed.
The new platform will operate independently from ElevenLabs’ existing Music API and ElevenMusic generator tools. This deal follows Suno’s earlier release of an AI music model trained on licensed material from Warner Music Group, BMG, and other music industry partners, reflecting broader industry movement toward AI-integrated music creation tools.
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