Adam Mosseri, head of Instagram, discussed mounting concerns about artificial intelligence in a recent podcast appearance, noting that negative sentiment toward the technology extends beyond just young people and creative workers. Mosseri predicted that anxiety, frustration, and anger regarding AI will continue to escalate in the coming years, with some grievances rooted in legitimate concerns and others less founded.
Regarding Instagram’s content ranking practices, Mosseri stated that the platform does not treat AI-created content differently from other material, though he acknowledged potential gaps in how the algorithm evaluates quality. He indicated that while some AI-generated content is valuable, much of it constitutes what he termed “AI slop,” though he suggested the phrase is sometimes applied too broadly. Instagram previously initiated efforts to address AI-related issues, including launching labels for AI accounts earlier this year and implementing stricter measures against artificial profiles in August.
Mosseri addressed the ongoing challenge of misleading AI content, such as deepfakes of celebrities, which continue to circulate on the platform. He stated that Instagram is actively determining appropriate responses to this issue but emphasized that banning AI content entirely would not be feasible. The platform is now requiring accounts identified as AI-generated to include labels so users can distinguish between authentic and synthetic content.
Mosseri acknowledged multiple sources of creator anxiety regarding AI technology. These concerns include content ownership, the potential use of creator material to train AI models, safety considerations, job displacement risks across various fields, and a broader apprehension about being left behind as technology advances. He framed these concerns as reflecting fundamental human anxieties about remaining relevant amid rapid technological change.
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