MBC Group and CJ ENM announced a multi-year strategic partnership designed to distribute premium Korean entertainment across the Middle East and North Africa region. The collaboration centers on creating a dedicated branded space for Korean content on the MBC Shahid streaming platform, integrating offerings from CJ ENM, Tving, and major South Korean production studios.
The partnership expands beyond traditional content licensing into a comprehensive multi-platform distribution approach. Content will be made available through the MBC Shahid app via simulcast, with exclusive linear channel exposure on MBC4. Selected titles will include Arabic dubbing and subtitles to increase accessibility for regional audiences. More than 13 new titles are scheduled for release during 2026, alongside over 20 titles from CJ ENM’s existing library. Upcoming releases include “My Bias My Boss,” “The Legend of Kitchen Soldier,” “Filing for Love,” and “Our Universe.”
Officals from both companies characterized the partnership as a natural extension of their existing relationship. Executives noted that Korean dramas feature storytelling elements with broad international appeal and that the involvement of K-pop stars in some productions helps attract diverse viewer demographics. The collaboration combines CJ ENM’s content creation expertise with MBC Group’s established regional distribution infrastructure and audience knowledge.
The partnership was announced at Mipcom, with representatives emphasizing that the long-term commitment signals a strategic shift from one-off licensing deals toward building a sustained presence for Korean content in the region. MBC officials stated their goal of establishing Korean drama as a consistent part of the platform’s offerings throughout the year, serving both existing fans and introducing the genre to wider audiences across the MENA region.
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