Disney announced that its streaming service Disney+ will make the upcoming Super Bowl available to subscribers in the United States during February. The 2027 championship game will stream on the platform, along with two Monday Night Football contests that precede it. ESPN, Disney’s sports division, will produce the Super Bowl broadcast for the first time in the company’s history, with the game also airing on ABC, Disney’s traditional broadcast network.
Advertising demand for the event has proven exceptionally strong. Disney reported during its recent earnings presentation that all available commercial time slots for the game have already been purchased—a development the company characterizes as the earliest advertising sellout in Super Bowl history.
This move represents one component of Disney’s broader strategy to strengthen its live sports streaming presence. The media conglomerate launched a standalone ESPN streaming service in the previous year, making sports content available independent of traditional cable packages. The company also announced in August that Formula E racing, featuring electric-powered open-wheel vehicles, would become available to Disney+ viewers beginning December 18.
Other streaming platforms are similarly prioritizing live sports content. YouTube, owned by Alphabet, is actively pursuing additional sports broadcasting rights, currently paying approximately $2 billion annually for NFL Sunday Ticket through the 2029-30 season. Netflix has also entered the sports streaming space, with plans to air five NFL games during the 2026-27 season. Netflix’s chief content officer indicated the company would consider acquiring international NFL broadcast rights if such opportunities became available.
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